World Liberty Financial Plans $1.5B Fundraising via Publicly Traded Treasury Company

Trump Family's Crypto Expansion

The Trump family’s cryptocurrency arm, World Liberty Financial, is reportedly preparing to launch a publicly traded company that will hold a token tied to the Trump brand. According to three investors familiar with the deal, the firm plans to structure the new entity as a digital asset treasury company, which would hold a combination of its proprietary token, WLFI, and cash. The proposal also outlines a $1.5 billion fundraising target and positions Eric Trump and Donald Trump Jr. to serve on the board of the new company.

Crypto Treasury Model Expansion

This initiative marks the latest expansion of the Trump family’s growing presence in the cryptocurrency space. The Trumps launched World Liberty Financial last fall, introducing the WLFI token and a stablecoin, USD1, which have collectively generated $550 million in sales. The planned treasury company would operate as a shell firm already listed on NASDAQ, a structure that has gained popularity in recent years. The concept was pioneered by Michael Saylor’s Strategy (formerly MicroStrategy), which built a crypto portfolio worth over $72 billion and achieved a market cap of nearly $113 billion despite minimal traditional revenue.

Policy Shifts and Regulatory Debates

The Trump administration has also taken steps to embed crypto into mainstream finance. A recent executive order permits 401(k) retirement accounts to include crypto and private equity investments, a policy shift that has already spurred a bullish market response. The move has been praised by crypto advocates but criticized by some in the Democratic Party, who raise concerns about potential conflicts of interest and regulatory bias. World Liberty Financial’s planned public listing represents a strategic test of how digital assets can be integrated into traditional capital markets.